On-Demand Webinars

Now you can stay current on industry issues and acquire new skills on your schedule — even during peak season!

On-Demand Webinars are $49 each for AMSA members; $79 for non-members.

12 Surefire Ways Movers Can Protect Their Online Reputation

Proactively protect your business and leverage online conversations to fuel your business growth! Learn the core principles of online reputation management (ORM), as well as 12 proven ORM tactics — many tactics can be implemented immediately!

Presented by Jeff Wilson, Marketing Services Dallas.

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Capturing & Developing the Senior Move Market

Seniors have unique needs and concerns when planning for a move. Get practical advice on how to market your services to seniors and learn why it’s necessary to involve their adult children in the process. You’ll also learn about seniors’ etiquette and safety expectations as you discover ways your business can benefit from the rapidly growing senior moving market. Presented by Linda Balentine, Crowning Touch Senior Moving Services — 2010 AMSA Enterprise Award Winner.

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Prepare for the Worst with Catastrophic Planning

What would you do if you received a call that one of your tractor trailers was involved in a fatal accident? Do you have a plan in place? What if the local tornado alarms are blaring or the weather report is calling for flooding? This webinar will help you to establish a catastrophic plan to help minimize your company’s claim exposure, protect your customers’ shipments, and secure your facilities and equipment. You’ll be able to walk through your responsibilities and liabilities in a variety of real world catastrophic situations. Presented by Colleen Shepherd and Brad Hughes, Vanliner Insurance.

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Changes in Warehouse Law

With OSHA, HIPPA, FMCSA, DOT and your state regulating your warehouse, changes in laws can be complex and not easily accessible, especially when there are multiple agencies involved. Learn how to better understand the changes in warehouse law, discuss need-to-know issues, and discover where to find updates or changes made to the law. Presented by Kevin Phillips and Bob Henry with the Scopelitis Law Firm.

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Convince & Convert with Customer Reviews: 5 Essential Tips for Managing Your Reputation

Nearly 90 percent of consumers trust online reviews as much as a personal recommendation, according to MovingCompanyReviews.com. Get proven tips and takeaways for effectively managing your reputation online to generate more leads, book more jobs and boost your local search rank. You’ll also learn how reviews impact your business, where to focus your efforts, other dos and don’ts, and ensuring your reviews are found by search engines. Presented by Shannon Cullins, vice president and general manager of MovingCompanyReviews.com.

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CSA Score Management

With the FMCSA making new changes to the Motor Carrier Management Information System (MCMIS) to improve uniformity and the treatment of inspection violation data, this webinar provides insight into a new regulatory process that is helping carriers to better maintain their safety management practices and strengthen their CSA scores. You’ll learn how to be proactive in eliminating violations that drive up your CSA Scores, instead of reacting to an incident. Learn about the products and services that are offered to support fleet owners with their safety and compliance needs. Presented by Steven Bryan of Vigillo LLC.

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Employee & Background Screening, Process & Policy

This webinar will broaden your understanding of best practices for screening all employees; inform you about local, state, and federal government requirements; and underscore the importance of a uniform background check for all employees. You’ll also learn the importance of having clear policies and procedures in place for employment screening to protect your company. Presented by Robert Keller of CastleBranch.

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Finance for Movers — Cash Flow

“I can see my profits but where is my cash?” is the plaintive cry of many business owners. Cash is king, and this webinar will discuss and define the various types of cash flow and introduce two cash flow ratios that will allow you to measure cash flow as well as profitability. Special tips on maximizing cash flow will be discussed so that you will never again wonder “where is my cash?” Presented by David Duryee.

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Finance for Movers — Financial Ratios

Find out how to properly read and analyze your balance sheet and income statement. In one hour you will learn how to go beyond the numbers and understand what your financial statements are really telling you. Presented by David Duryee.

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Customer Service Part 1 — Handling Everyday Customer Service

Learn how to set the tone for every customer interaction and make a positive difference with every customer every day. In this dynamic webinar, you will discover that your current job is not actually your real job, but rather a performance of “How to Be Great Every Day.” Presented by Steve Beck of Beck Seminars.

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Customer Service Part 2 — Enhance Your Communication with Customers

Have you ever had to deal with an angry customer and you weren’t sure what to do? Learn how to focus on all levels of communication at work: how to handle the angriest customer in a positive and friendly way, reduce your stress and mistakes, and head off tomorrow’s problems today. You’ll also learn how to apply these techniques with everyone in your life. Presented by Steve Beck of Beck Seminars.

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Customer Service Part 3 — Exceed Your Customer’s Expectations

Get an advantage in the increasingly competitive moving industry! Learn what it takes to become the employee of the year and how to exceed customer and co-workers’ expectations every single time, while creating exceptional customer loyalty. Presented by Steve Beck of Beck Seminars.

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How to Handle Household Goods Claims & Everything that Comes with Them

Be prepared for any and all claims! Take this refresher course to learn about all things claims, including household goods claims, tariffs, paperwork, broker vs. carrier, delivering to mini storage, auction sales, residential property damage claims, fuel spills and best practices. Presented by Chad Stockel and Gary Turek of Vanliner Insurance Company.

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How to Make Your Booth Matter

So you are exhibiting, what now? Let Shepard’s experts show you how the best exhibitors save money and have better returns on investments with a few simple rules. Learn how to create a booth that is both interesting and professional, the best ways to draw people in, and how to handle conversations and spot a potential client instead of someone who is simply browsing. Make your next convention or conference truly matter by learning the dos and don’ts of exhibiting. Presented by Susan Ratliff.

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Local Leads — 27 Easy Ways to Radically Improve Your Company Website

Is your website pulling its weight? Or is it just sitting there while you do all the hard work? Discover how you can make small, ongoing improvements to your website that will make it a productive contributor to your bottom line! You’ll learn:

  • Why your moving business should care about — and invest in — its website (hint: it doesn’t take much to make a difference)
  • Proven tweaks that will yield BIG gains in the effectiveness of your content and messaging
  • Simple, actionable tips that will help you leverage the most important property in your online portfolio!

Presented by Jeff Wilson Marketing

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The Marketing Tools & Tips You Need to Win

There are more than enough new tips, tricks and techniques out there to drive you completely crazy. Updater’s marketing team will help you sift through the noise and determine the most effective tactics to crush your sales goals. Get tools to simplify your daily life, advice on the latest trends in content marketing and social, ideas for managing your online reputation and reviews, and much more. Presented by Jenna Weinerman and Amanda Fischer of Updater.

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Maxwell’s First Law — The Law of the Lid

Learn how to improve your leadership skills — and those of others! Your leadership skill determines your level of effectiveness, and you can become a better leader. So says Dr. John C. Maxwell in his New York Times bestseller, The 21 Irrefutable Laws of Leadership. This webinar highlights Maxwell’s insights, gleaned from 40-plus years of leadership successes and mistakes with observations from the worlds of business, politics, sports, religion, and the military. You’ll discover the 21 laws that make leadership work successfully along with valuable techniques to help you to improve your abilities. By incorporating these laws into your life, you can transform the quality of your leadership. Maxwell’s laws will also help you to train your team to become better, more productive leaders. As you develop your staff, you will begin to see a positive impact on your whole organization. Presented by Bobby Albert, Albert Moving & Storage.

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Moving with Your Pets

Prepare customers for moving their family pets. Whether you are moving them yourself or having a service take care of them, across the country or around the world, there are a lot of details. You’ll learn a number of things you can do to make the move easier and less stressful on the non-human members of the family, from preparing pets for travel, choosing the right container, and quarantine (if required). Presented by Dr. Walter Woolf of Air Animal.

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Pest Control for Movers

This webinar will introduce you to the most common pests affecting our industry. You’ll get a few simple ways to reduce or eliminate pests from your shipments and warehouses. Presented by Jose Dolagaray of Arrow Exterminators.

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Power of the People & Real Reviews

Learn how Yelp, TripAdvisor, Amazon and other crowdsourcing review websites have affected the relationship consumers have with businesses. You’ll also get tips on how to create fans of your own and manage your online reputation. Presented by Shannon Cullins, Vice President and General Manager, HomeFinder.com.

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Preparing & Moving Specialty Items

Educate your employees on the specialty services provided by Movers Specialty Service (MSS) for corporate account transferees in this interactive open forum training session. MSS is committed to bringing order and comfort to the lives of your transferees and their families. By the end of this educational webinar, you’ll have a more comprehensive understanding of these third-party services for appliances, clocks, crating, pianos, TVs, pool tables, and complex equipment. Presented by Corporate Sales Executive Brian Schaeffer of MSS, an AMSA Chairman’s Circle partner.

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Real or Fake Part 1

From golf clubs and designer hand bags to priceless porcelain figures and high-end make-up products, learn how to protect your business against false claims. You will learn the tell-tale signs that all household goods professionals need to know to spot a fake. Presented by Debbie Morales, President of Metro Claims Service.

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Real or Fake Part 2

Art forgeries are becoming more commonplace, so how can you tell real artwork from knock-offs? This session expands on Part 1 and includes oil and water color paintings plus ceramic forgeries from the growing popularity of South American and Mexican ceramics. Presented by Debbie Morales, President of Metro Claims Service.

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Getting Started: What to Consider When Starting a Records Management & Storage Company

Designed for those new to the business of commercial records storage and management or those looking to expand their existing businesses, drawing on the knowledge and expertise of those who have already been there. This webinar will cover all the fundamental aspects of starting and growing a successful records center. Topics will include accounting/finance, equipment/technology, space/location and sales/marketing. Presented by Sherri Taylor of Armstrong Archives.

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Secrets & Strategies to Maximize Free Publicity

Publicity can be powerful and quite valuable. Master the tricks to attracting the media and generate thousands of dollars in free exposure for your business or organization, drive traffic to your booth, promote an event, or position yourself as an expert. Learn how to work with the media, get your name in the news, and use it for profit and promotion. You will learn six proven principles for attracting publicity, plus strategies and examples to help you develop a plan for obtaining positive, high visibility news coverage that will keep your name top-of-mind with customers. Presented by Susan Ratliff

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Seven Easy Things to Maximize your Fleet Management

Seemingly innocent slippage can reduce profits, hurt morale and end up costing you more than a tank of fuel. Manage your fleet and minimize expenses using seven easy techniques:

  • Set fleet management goals
  • Generate a fleet profile
  • Design a fleet expense policy
  • Choose the right tools to assist in your efforts
  • Use controls and alerts to maintain policies and prevent fraud
  • Use electronic systems to streamline administration
  • Regular program review and optimization

Presented by Spencer Lewis, Partner Acquisition Manager for WEX Fleet One, an AMSA Member Discount Program partner.

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Staying Legal Part 1 — Federal Regulations

This webinar shows interstate household goods movers how to work in the post antitrust environment, what pre-move paperwork is required, an explanation of the new valuation options, and guidance for payments and collections. Presented by Dave Hauenstein.

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Staying Legal Part 2 — Valuation

In Part 2 of the Staying Legal series, you’ll get the latest on the most current valuation rules. Are you following the guidelines? Is your company compliant? Learn all you need to know about interstate quote criteria; language required on the bill of lading; required pre-shipment paperwork; and updated valuation calculations. Presented by Dave Hauenstein.

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Staying Legal Part 3 — Top 10 FMCSA Violations & How to Avoid Them

This webinar provides guidance around the 10 most common FMCSA violations and how to correct them. You’ll also learn important FMCSA regulatory requirements for handling household goods shipments for COD customers and tips on preparing for an FMCSA audit. In addition, you’ll learn about the FMCSA consumer regulations, what you should do, and how to provide customers with information to satisfy the federal requirements. Presented by Dave Hauenstein.

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The BBB — Keys to Better Understanding

The Better Business Bureau (BBB) often stirs up strong feelings among AMSA members. Some serve on local BBB boards, while others feel they’re gotten short shrift from the organization. The key to satisfying everyone is better communication and understanding the value they provide. This webinar will discuss how chapters interact with movers, and provides advice and insights into how the BBB operates. Presented by Carol Stuart, Karen Szulczewski and Rod Davis, BBB.

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10 Crazy Things to Make your International Move Smoother

Traveling abroad is an adventure and a great experience. Moving abroad, however wonderful, can prove challenging. As a moving professional you want your consumer’s move to be as unhindered as possible. Learn more about:

  • The danger of dirt in unwashed flower pots
  • The cricket vs. the vehicle
  • Shipping a wine collection
  • Why Customs deems household goods high risk
  • How Customs can state “We do not charge for exams”

This webinar will offer helpful information to make your international moves easier. Presented by Deb Gallagher.

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Understanding the Affordable Care Act

You’ll find out how the Affordable Care Act (ACA) affects your business, including whether it applies to you, the ACA’s new healthcare requirements, and the liability exposure if you do not comply. Other topics include:

  • The Health Exchange/Marketplace
  • Employer mandate
  • Individual mandate
  • Which provisions are delayed and which are not
  • Impact on independent contractor status

This webinar is perfect for anyone unfamiliar with the ACA who would like to gain a better understanding. Presented by Kathryne Feary-Gardner of Scopelitis, Garvin, Light, Hanson & Feary, P.C.

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Using CRM & Engagement Marketing to Drive More Business

This webinar will demonstrate best practices for selecting and deploying a CRM to drive growth. The ProMover brand is a great way to help you differentiate your company from others. You’ll get three key ways you can use a CRM, engagement marketing and the ProMover brand to deliver warmer prospects. In addition, you can use these tools to create measurable ROI. This is a great opportunity to understand the pitfalls to avoid with CRMs and focus on the processes that have driven results year after year. Presented by Frank Craig and Larry Dillion.

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Using a Blog to Market Yourself as a ProMover

By now, you’ve probably heard of blogs—online collections of usually short, informative articles on a given topic that are updated fairly frequently. But should your website have one? How do you know? How would it function? And most importantly, how can a blog bring you more business? Includes a range of topics, such as: how to work with WordPress, a popular blog hosting service; the difference between free and paid themes; working with plugins and widgets; and RSS (really simple syndication) feeds. If you’re serious about improving your online presence, or would just like to know more, this webinar is for you. You’ll be introduced to both concepts and specific tools you can use to boost your online content and expand your customer base, and how to integrate this material on Facebook. Presented by Rob Ursino, MSS.

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Protecting Yourself with Warehouse Liens

Whether you have or plan to have household goods or commercial merchandise stored in your warehouse, you’ll want to make sure you’re protected from an inability to assert a warehouse lien, and preserve the ability to collect storage charges from a deadbeat customer by creating the right type of lien and preserving the ability to enforce it. This webinar will offer the reassurance you need that a warehouse lien is properly created and will address the following topics:

  • Basic types of warehouse liens
  • Creating a valid and legally binding warehouse lien
  • Essential terms that must be included in a warehouse receipt
  • Enforcement of a warehouse lien
  • Notice letters, time schedules and other issues related to enforcement of a warehouse lien

Presented by Robert Rothstein, Esq. of Seaton & Husk L. P.

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